Clogau Gold
Clogau Gold (pronounced “clog-eye”) is a relatively young and dynamic company, yet it’s a company steeped in tradition and history that many other brands would envy.
With a range of over 400 product lines Clogau Gold has come a long way since the idea was first conceived in 1989 and the eventual launch of 5 product lines in 1992.
Today, we are one of the fastest growing jewellery brands on the UK high street, and we stand proud amongst some of the strongest brands in the industry.
We utilise many B2B and B2C channels to market such as independent and multiple jewellery stores, department stores, duty-free in-flight magazines, TV shopping channels, and direct mail.
As a result, our jewellery is available in over 500 outlets throughout the UK (not including the travel retail sector).
Turnover has risen sharply over the last 3 years by approximately 30% year-on-year and we are consistently ranked in the top 3 selling gold brands in the UK between the £150 to £500 price segments. Despite the economic downturn, sales of Clogau Gold continue to increase across all channels.
From the very start we have endeavoured to create the most special and highest quality jewellery containing rare Welsh gold from the Clogau St. David’s Gold Mine in Bontddu (“bont-thee”), in southern Snowdonia.
The small content of Welsh gold that we use in our jewellery gives us a unique selling point over our competitors. It has a intriguing story, not only in terms of the history of the mine, or the copper-tinged colour of the gold, but also the appeal of wearing the same gold that has been used in generations of Royal Family wedding rings.
This makes the proposition very attractive to tourists and resistant to premium prices. Each collection within our range is also inspired by a further story to create a talking point behind each piece of jewellery.
Clogau offers a premium product that, even during recession, has enabled the company to continue to grow because of the trust and awareness we have built up around the brand.
The 2009 sales forecast for the jewellery industry in the UK has been targeted at -6% which, especially in these challenging times, makes Clogau’s 14% increase this year seem outstanding. Today, many organisations within the trade see the performance of Clogau Gold as an example of a dynamic business inside a traditional industry.
From starting out with just five employees (three of which were miners) and just five products in 1989, we are very proud of our achievements so far. We look forward to building on this success throughout the coming years.