Clogau Gold Jewellery

Jewellery Range

The Clogau proposition is built around differentiation. While most jewellery sells off the back of design or price, Clogau uses a proposition that creates a niche desire but with broad appeal.

Using rare Welsh gold taken from the Clogau Gold mine, together with inspiration from our links with the Royal family and the natural beauty of the surrounding Snowdonian landscape, Clogau have created a range of jewellery that can be talked about both in-store or through any medium. The stories and meanings that inspire our jewellery offers an emotional appeal that attracts customers willing to pay premium prices.

Clogau Gold’s most successful jewellery ranges.

Tree of Life

The Tree of Life collection has become synonymous with Clogau and continues to be one of our most popular and distinct ranges. Pieces such as the TLR ring (below, right), the STLB bangle (below) and the STLL01 locket have ranked high on our best selling lists ever since they were first launched over 10 years ago.

New additions to the Tree of Life collection, such as the STL04 and TL04 earrings (below), are also proving to be very popular and we continue to add new pieces to the collection each year. We also create other collections that are directly inspired by the Tree of Life design style.

Incorporating silver, yellow gold and rose gold pieces, in both 9ct and 18ct, along with diamonds and precious stones, this collection tends to appeal to the slightly older lady who is attracted by the unique and intricate filigree patterns, together with the emotional appeal of wearing a piece of jewellery containing rare Welsh gold from Snowdonia – one of the rarest golds in the world.

The original inspiration came from the ancient story of the Garden of Eden in which a tree grew bearing fruit that would grant everlasting life to whom ever ate from it. Stylised branches, fruits and ivy intertwine to produce a variety of intricate and delicate forms.

We have also taken inspiration from Charles Darwin, who believed that the evolution of nature was expressible as a metaphor he termed the Tree of Life. In 1859 he said, “As buds give rise by growth to fresh buds, and these, if vigorous, branch out and overtop on all sides many a feebler branch, so by generation I believe it has been with the great Tree of Life, which fills with its dead and broken branches the crust of the earth, and covers the surface with its ever-branching and beautiful ramifications.”

Cariad

The Cariad collection (pronounced “ca-ree-ad”) is one example of Clogau’s increasing emphasis on more modern, fashionable design styles. These collections are proving to be extremely popular among younger customers and our Cariad collection is now the most popular collection in our range.

The word ‘cariad’ has deep meaning in the Welsh language and is an expression of love. It means beloved, sweetheart or darling and is derived from the Latin word carus.

Like the Tree of Life collection, these designs have inspired several other successful collections.

Eternal Love

Symbolising the eternal love between two people, these simple and elegant pieces have subtle and stylish Celtic influences. This is an important emotional and visual pull for many customers both in the UK and abroad, and provides an example of how Clogau can create a niche desire but with broad appeal.

Indeed, this entire collection continues to sell extremely well, particularly the CG09 pendant (below), which is one of our best ever selling pieces.

Ripples

If three words could sum-up this collection they would be “modern elegant simplicity”. Again, this collection shows how Clogau is able to successfully create different design styles that appeal to slightly different audiences using its core USPs.

First created in 2006, these pieces have proven very popular amongst a younger customer base that desire stylish and simple elegance in their jewellery.

Emphasis on modern designs crafted from silver and rose gold continues to drive the brand into new avenues and generate an increasing percentage of turnover.

Clogau Kids

A new avenue for Clogau’s jewellery was tentatively launched in 2008 with the first range of jewellery aimed at children. Initial sales were promising and remained very steady. So we decided to expand the range with a new collection called Clogau Kids Hearts. These items, like all our jewellery, contain a touch of rare Welsh gold, making them a little more special and meaningful than most other jewellery aimed at children.