Current Marketing Images

Introducing Clogau's “Touch” campaign

Touch is a campaign that embraces everything Clogau has come to represent.

Firstly to its loyal brand advocates. And more recently, to a new wave of consumers who seek jewellery that serves the dual purpose of beautifully-crafted accessories and tangible expressions of emotion.

The word ‘Touch’ is taken from our brand proposition line “Fine jewellery with a touch of rare Welsh gold”.

The concept represents how Clogau jewellery is there throughout the most important parts of people’s lives and is synonymous with our most memorable and emotional memories.

All of these memories involved touching.

Whether it be that the wearer simply touches the jewellery to evoke a memory that was relevant to the particular piece, or even gently sliding a wedding ring on to a new bride’s finger, it all involves touching.

Our jewellery is touchstones of the memories and experiences that shape our lives.

We know that Clogau jewellery is most often bought to mark the most important events or milestones in life and the campaign reflects this.

The ‘Touch’ theme runs through John Oakley’s photography that you see here.